Thursday, May 20, 2010

LIJA style!

Have you noticed that alot of the gals on the LPGA have really spruced up their style and have become real fashionistas out there on the links when it comes to their golf doubt.  Gals like Christina Kim have been sporting snazzy-chic sportwear collection from LIJA on regular basis..and if you know anything about Christina Kim, she is a member of the style council. 

Two-time LPGA Tour winner Christina Kim knows that today there's just as much talk about what a player wears as the score she posts. Recognized for her colorful taste in clothing, Kim has partnered with trend-setting brand LIJA by Linda Hipp for a style that transitions seamlessly from course to clubhouse.

“Looking great helps me focus on my game and play my best,” says Kim. “The clothes Linda Hipp designs fit perfectly with my personal fashion sense and let me create outfits for any mood or playing conditions.”  Nearly a decade ago, Hipp led the charge in creating fashionable women's golf apparel, moving the industry from scaled down versions of boxy men's polos and ill-fitting shorts to cutting-edge designs made specifically for a woman's body.

As North America's fastest growing golf and sportswear line, LIJA offers something for every woman's aesthetic in its shorts, skorts, polos, sweaters, t-shirts, pants and dresses, among other pieces.  For Kim, who hit the course in 2006 looking more fit than ever thanks to a new exercise routine implemented during the off-season, LIJA's fusion of sport, leisure and fashion was a natural choice. Partial to hot hues and form-fitting pieces, the 23-year-old found the mouth-watering color palette of the company's spring collections irresistible.

“Christina is a truly unique personality and fashion-forward player on the LPGA Tour,” says Hipp, principal designer and company founder. “We're extremely excited to have her wear LIJA. Her flair and sense of style make her a great representative for our brand.”

With a focus on fun, flirty and vivacious colors such as olive, lawn and sweetpea greens, orchid, sangria, lemon yellow and cherry red, LIJA's delectable polos and skorts struck a chord with Kim's vibrant style.

“Linda Hipp's designs are amazing,” Kim adds. “She really gets making clothes that look great and perform.”
Kim likes to walk the fairway in LIJA's polo shirts, which pair a fitted look with distinctive details for a non-traditional finish. Highlights like contrast collars and cuffs, or hidden buttons on the placket, turn ordinary into extraordinary, while a touch of spandex in the material allows for freedom of movement without the boxiness of a looser shirt. A favorite is the line's short sleeve Paloma Polo in white, which features ruched contrast shoulder insets in lawn green.

For bottoms, Kim often sports the brand's popular skorts, which combine the styling of a skirt – including the ability to show a little leg – with the comfort and functionality of shorts. Available in a variety of colors and prints, including a windowpane pattern with white piping in eye-catching shades of cherry or orchid, the skorts can be paired with a number of tops – making packing for tournaments that much easier.

“LIJA is a lifestyle brand that brings unique looks to any woman's wardrobe for golfers and non-golfers alike,” Hipp says. “Our goal is to create a variety of pieces that women can mix and match to express their own individual personalities, and this year we wanted to create collections that would really pop with the bright bursts of color naturally found outside during spring.”

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