http://www.news.com.au/adelaidenow/story/0,22606,26536102-912,00.html?from=public_rss
This fiasco has reportedly cost shareholders of American Express, Gatorafe, Gillette and Nike 12 billion dollars.
The study focused on nine sponsors: Accenture; American Express; AT&T; Tiger Woods PGA Tour Golf (Electronic Arts); Gillette (Proctor and Gamble); Nike; Gatorade (PepsiCo); TLC Laser Eye Centers; and Golf Digest (News Corp.). Overall, the researchers figure the scandal reduced shareholder value in the sponsor companies by 2.3 percent, or about $12 billion.
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